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Posted 20 hours ago

Animal House

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James travelled up and down the country with bands like The Redskins and The Three Johns, hopped up on cheap cider and raw enthusiasm, making connections and flexing his writing wings. He hasn’t lost his thirst for rock and roll, although where he once travelled in the back of transit vans on tour with post-punk indie trailblazers, he is now in a position to blagg flights and hotels and free tickets to catch the biggest bands on the planet, on the other side of the world. Life at Condé Nast was a culture shock for Brown – suddenly he was expected to schmooze at fashion events and shake hands with advertisers.

Brown left after a couple of years following a murky incident in which Erwin Rommel and the Nazis were included in a feature about the most stylish men of the 20th century. Brown had been interviewed for the NME editor’s job, but ended up being offered the chance to make his own magazine instead. He tells me he’s finished his book, the one about the bloke who started Loaded, who went on tour with U2 and was in a ballet with The Fall, who played football with The Cult, drank liquid acid with the Beastie Boys, and discussed the debatable merits of hot or cold lamb over lunch with Michael Caine. In many ways publishing is a less exciting place these days, but Brown says that’s only if you look at magazines rather than the abundance of creativity on social media platforms such as Twitter and TikTok. While Loaded’s sales boomed and he was supposedly enjoying his imperial phase, the truth was that Brown was also self-destructing, blotting out his inner pain with absurd amounts of booze and cocaine.Rather than sack him, the company offered him something he’d never had before: support, and an introduction to an addiction therapist. He points out that the dials on his guitar amp go up to eleven because “ … you turn it up to ten, and where do you go from there?

He is quite open throughout about his recreational refreshments of choice and some of the comical capers that resulted. The Chalke History Festival announces a new name, new look, and tons for history buffs to get their teeth into! This may result in small marks to the dustjacket and title page, please also bear in mind that each signature will be a little different from the one we show here. It was the biggest noise in the golden generation of magazine publishing, rocketing from zero to half a million sales in a matter of months. These days he’s a bit more business-savy than your average zinester but, as is the way with any successful creative type, it only works if you are ‘for real’ and the ‘art’ comes first and foremost.Such was the level of mayhem on this particular jaunt, one of the local travel guides was moved to comment, “I like James very much, but if he behaves in Rio how he has behaved in Sao Paulo he will be raped and murdered”.

Loaded did not so much revolutionise magazine publishing as send it rocketing into outer space, strapped to a Champagne Supernova fuelled on high-octane audacity. He genuinely means that last bit: a life in magazines might have left Brown feeling like a “beaten up old car”, but he seems to be doing pretty great at the moment.His enthusiasm for music, comedy, and print is infectious, and he sells the artistry in mag writing. I create this thing that explodes, and all of the things about me that annoyed people – my ego and my voice and opinions – got fuelled.

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